One to Watch Finalist Heads to Hobby Lobby

Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.

The Ice by Numbers brand features edible patterns that make decorating baked good easy. The current line features designs for a range of occasions and holidays, with licensed characters coming soon.

The One to Watch contest is an annual competition hosted by License! Global in conjunction with Licensing Expo to identify up-and-coming new brands and concepts.