Julius the Monkey and more will enter new categories in Spain and Portugal.
EUROPE–Saban Brands has tapped Nottingham Forest to serve as the global licensing, merchandising and promotion agent in Iberia for its lifestyle brand Paul Frank.
Under the terms of the agreement, Nottingham Forest will work with Saban Brands to develop a licensing strategy that includes the development and promotion of fashion and lifestyle products across Spain and Portugal.
“We are delighted to start partnering with Saban Brands on the licensing strategy for the iconic Paul Frank brand,” says Laura Garcia Ortega, commercial director, Nottingham Forest. “It is our favorite lifestyle brand ever and we are confident local partners would share our taste and we will have Paul Frank fancy products very soon in Spain and Portugal.”
Saban Brands also recently appointed Nottingham Forest to serve as the licensing and merchandising partner for “Power Rangers” in Iberia.
“We look forward to partnering with lifestyle and merchandising experts Nottingham Forest to continue to grow the global Paul Frank brand in Iberia,” said Stan Wan, managing director, lifestyle, Saban Brands.