Rights & Brands is on board to expand the brand’s portfolio of licensees and products worldwide.

EUROPE–Marius, the Norwegian pattern and brand, has appointed Rights & Brands to serve as its worldwide licensing agent.

Through the agreement, Rights & Brands will further develop the brand and expand its portfolio of licensees and products internationally.

Marius is a classic “Norwegian sweater” pattern that current boats more than 25 licensees and 100 products spanning kitchenware, bedding, blankets and more.

In addition, Bulls Licensing has been tapped to manage the operational business for Rights & Brands.