ICNCLST is on board to create retail collaborations and experiences for the New York City shop.
Under the terms of the agreement, ICNCLST will help a variety of artists create products and special items that will be available at the New Museum Store’s brick-and-mortar location as well as online.
“The New Museum Store is a compelling retail platform, open to re-invention and innovation. Our goal is just that, to bring ‘New Voices’ into the New Museum Store, both artistic and commercial, and to promote creativity, diversity, and inclusion through collaboration,” says Sky Gellatly, chief operating officer, ICNCLST.
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