National Gallery Expands Reach in China

“We are delighted to be embarking on our next phase of expansion in China with Alfilo Brands, building on the success of the metro and outdoor campaigns and pop-up shops,” says Judith Mather, buying and merchandise director, National Gallery Company. “The timing of these digital initiatives has been key to continue getting the messages out about the National Gallery to huge audiences.”

The May 18 celebration marked launches and activity on the National Gallery’s official social media accounts, Wechat and Weibo, bringing new content to approximately 1.5 billion monthly users.

“It’s a great pleasure to collaborate with National Gallery for celebrating the second International Museum Day in China,” says Frank Qiu, chief executive officer, Alfilo Brands. “We have launched several campaigns on Chinese media