The Smiley Company enlisted graffiti artist André Saraiva to reimagine the Smiley logo through various collection releases, paying homage to the artists that have subverted the Smiley and marking the anniversary milestone. Mighty Jaxx joins the lineup of hand-selected partnerships across
, film, music, print and
that embody the spirit of Smiley’s history.
The 12-inch vinyl art collectible sports B.Smiley’s signature pose and is styled in apparel from the André Saraiva x Smiley collaboration. This visual artist put his spin on the artwork, using one of his favorite forms of expression - graffiti - seen on the vibrant one-of-kind jacket.
“It’s an absolute honor to be able to collaborate with The Smiley Company on reaching such a momentous benchmark,” says Jackson Aw, founder and chief executive officer, Mighty Jaxx. “It goes
The Smiley Company is exhibiting at Brand Licensing Europe.
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