MGL Grows Shell Rummel Brand

Art licensing firm MGL has signed two new licensees for artist Shell Rummel and has added the design brand Piddix to its portfolio.

April 6, 2018

MGL Grows Shell Rummel Brand

Art licensing firm MGL has signed two new licensees for artist Shell Rummel and has added the design brand Piddix to its portfolio.

For Shell, Australian company Ashdene is developing two tabletop ceramics and kitchen textile lines that will be roll out this summer, while the U.K.-based Craft Consortium has developed Shell's designs into a paper craft collection.

Piddix is the brainchild of designer and archivist Corinna Buchholz, who travels across the U.S. searching for vintage images and memorabilia that are then used as the inspiration in a series of graphic designs.

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