

The smiley face has been used to create an artistic treatment of the restaurant's French fries along with other icons including hearts and musical notes.
The imagery will be featured on tray mats, in-store posters and a wide-reaching advertising campaign as well as a capsule collection at high-end apparel boutique Colette. The limited edition collection includes t-shirts, tote bags and scarves, and is available in stores and online this month.

Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..