The co-branded Martha Stewart for MakerBot collection, a first for MakerBot, will include filament (material used for the 3D printing) as well as a digital store featuring product models that can be purchased, downloaded and 3D printed.
“We are thrilled to work with MakerBot to bring our signature color palette and designs to the world of 3D printing,” says Martha Stewart, founder and chief creative officer, MSLO. “3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category.”
Martha Stewart and her team of designers are working side-by-side with the MakerBot design teams to produce collections that allow customers to 3D print Martha Stewart content
Three Martha Stewart for MakerBot PLA Filament colors and the first digital store collection, the Trellis Collection, are available now at MakerBot.com.
“We are big fans of Martha Stewart and her thematic designs,” says Jenny Lawton, acting chief executive officer, MakerBot. “We think her creations and colors are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as MSLO introduce 3D printable merchandise is a true testament to their company’s innovative outlook. By working with the MSLO team, we’re able to broaden our reach and bring Martha Stewart’s design aesthetic to an entirely new audience."
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