Life is Good Launches College Apparel

Life is Good, a lifestyle brand, has joined forces with more than 10 U.S. colleges to create a line of co-branded collegiate apparel.

April 6, 2018

Lifestyle brand will feature Michigan State, Arizona State and other universities.

Following its launch with the University of Notre Dame last fall, the men’s and women’s range will feature the brand’s signature positive messages along with each schools’ individual logos, colors and images. The line will include short sleeve, long sleeve and fleece apparel.

Universities that will feature the collection include Arizona State University, Baylor University, University of Georgia, Gonzaga University, University of Miami, Michigan State University, Texas A&M University, The University of Oklahoma, Villanova University and the University of Massachusetts. Additionally, Auburn University, Texas Christian University and University of California, Berkley will join the Life is Good lineup later this summer.

“My brother John and I launched Life is Good more than 20 years ago, selling our t-shirts at college campuses up and down the east coast. It’s great

to be back on campus–this time through partnerships with top schools across the country,” says Bert Jacobs, co-founder and chief executive optimist, Life is Good. “The college years are an important time where students are learning a lot and figuring out how they want to view the world. We hope that through our brand we can help inspire students to choose optimism.”

The co-branded collection is now available at select retailers, campus bookstores and online.