License Connection will be responsible for discovering licensing opportunities for the Bouffants & Broken Hearts brand in the Benelux. The brand is the creation of illustrator Kendra Dandy, who incorporates themes such as fruit, flowers, fashion, makeup, the ‘50s and ‘60s, junk food and animals in her work. Dandy has previously licensed her work in collaborations with Vans, Sephora, Nike, Anthropologie and Bobbi Brown.

“We are tremendously honored to have been appointed to help build a licensing program upon the success of the Bouffants & Broken Hearts brand,” says Daphne Kellerman, owner, License Connection. “The licensing program will aim to create unique designs on various products across art prints, accessories, apparel, stationery, health & beauty and home decoration. We love the designs, they are original, aimed at millennials and make you smile.”

The deal expands License Connection’s portfolio in the Benelux region. Its clients in the area include Molang and The Gruffalo.