April 6, 2018
Level Brands’ corporate brand management unit will now be responsible for licensing-related entertainment ventures and merchandise for the international artist.
Through the new representation agreement EE1 will be responsible for the international artist’s corporate and brand management, domestic product licensing and licensing-related entertainment ventures. The division will also secure exclusive licensing deals for select Romero Britto products and merchandise within the entertainment industry.
"We are excited to have the inspired and inspiring artist, Romero Britto, join the EE1 corporate brand management portfolio. Romero's vibrant imagery and pop sensibility have far-ranging applications across numerous consumer products. Indeed, previous collaborations have included international brands, such as Walt Disney, Audi and Evian," says Martin Sumichrast, president and chief executive officer, LevelBrands. "The redesign and expressive development of Romero's happy, hopeful and eye-catching artistic imagery is a powerful tool, especially to reenergize a brand or product line. We look forward to developing and managing numerous licensing programs on his behalf, with consumer brand companies and entertainment ventures alike."
The representation agreement also comes on the heels ofLevel Brands’ plans to go public.
"We are thrilled to bring Romero to our Level Brands and kiWW family," says Kathy Ireland, chairman emeritus and chief brand strategist, Level Brands. "As Level Brands continues to grow and expand, we remain committed to our goal of improving the human condition around the world, and each partnership and client at Level Brands must believe and support our goals. Romero's reach extends beyond his amazing artistry. He is also an exceptional human being. Romero's tireless and passionate work on behalf of charities, such as Best Buddies International, St. Jude's Research Center and The Prince's Trust, is truly inspiring to us. … I have personally wanted to work with Romero and Alina Shriver, Britto Central's CEO and an affiliate of a member of Level Brands' board of directors, for a long time. We are proud and delighted to be aligned with Romero and Alina, and to represent the Britto brand."
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