The Joester Loria Group partners to launch the lifestyle brand into new categories.

Dena Designs has partnered with Prima Designs to launch a branded tabletop collection in a deal brokered by its exclusive licensing agent, The Joester Loria Group.

The new range will include porcelain dinnerware, glassware, serveware, melamine, mugs, trays and more.

Dena Designs’ tableware line is slated to launch at retail next spring.

Dena Designs is a multi-category lifestyle brand that showcases artist Dena’s hand-painted art.  Her work has been included on a range of products including home décor, textile, paper goods and baby apparel and has been featured in more than 20,000 retail locations across the U.S., the U.K., Italy, Japan, China, Australia and New Zealand. JLG began representing the brand in 2015.