JELC Eyes Preschool Market

 JELC is continuing to expand the licensing program for the art brand My Cat Pip, with plans for new books and categories.

April 6, 2018

JELC Eyes Preschool Market
MyCatPipPreschool.jpg

Following the launch of My Cat Pip as a children’s publishing brand in the U.K. with four books earlier this year, new titles are on the way, including sticker activity books and doodle books.

The success of the books have taken the brand, which began with greeting cards, in a new direction–preschool.

“The preschool market is becoming a dominant force in planning for My Cat Pip licensing and branding. You just can’t argue with an army of children–or their mums,” says Janet Woodward, joint managing director, JELC.

The publishing and cards categories have been joined by plush from Aurora, a stationery deal in Russia/CIS with Kanz-Eksmo and a forthcoming app from Daredevil. 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.