Italian design house Pininfarina has tapped IMG to serve as its global licensing agent. The multiyear agreement will see IMG extend the Pininfarina brand across a variety of consumer products, with a focus on lifestyle goods including technical sportswear, electronics, car accessories, home furnishings, travel goods and real estate. IMG will explore both branded and co-branded partnerships. “The IMG partnership will signal a new phase in Pininfarina’s brand development, bringing the legacy of our founder and our current capabilities and vocation to new commercial areas and geographies. IMG’s network and proven ability to license premium brands with relevance and respect will help us along this path and accelerate its progress,” says Paolo Pininfarina. Pininfarina was established by Battista “Pinin” Farina in 1930 and is best known as the designer of such classic automobiles as Alfa Romeos, Ferraris, Maseratis, Lancias and Cadillacs. The company has grown into a full design house with projects as wide-ranging as yachts, aircraft and consumer electronics.