IMG has announced it has been appointed as New York-based artist, Matthew Langille’s, exclusive licensing representative in Asia.  

IMG will develop a licensing program of products, experiences and collaborations that reflect the upbeat and humorous style of the artist, who has worked on global collaborations with some of the world’s best-known brands and with clients including Beyoncé, Swatch, Lacoste, Marc Jacobs and Casetify. Multiple categories will be explored from apparel and fashion accessories to cosmetics, houseware, food and beverage and location-based experiences. 

“I’ve been working in the space where fashion and art meet for the past 18 years on my own,” says Langille. “I’m thrilled to have the full support of IMG behind me to help extend my artwork’s global reach and create exciting collaborations with all the amazing brands in the region. I am excited for what’s to come!” 

“We are excited to be working with Matthew Langille in Asia to extend his unique graphics, patterns, drawings and prints across new categories, local brand collaborations and influencer campaigns,”  

Miki Yamamoto, senior vice president, licensing, IMG. “We will be tapping into our extensive local network to amplify his influence and build engagement with fans across Asia.” 

Related:Gap Partners with De Rigo on Eyewear Collection

Langille is known for his whimsy and lighthearted approach to character development, illustration, pattern design and creative direction.  

IMG is exhibiting at Brand Licensing Europe 2022. Find out more info here.