Based on an exotic family of elephants, Pink Chillies won the BLE License This! competition in 2012. Targeted to girls ages 3 to 8, the property consists of eight elephant characters, each of which have a special power that enables them to face challenges related to a particular environmental issue.
Following the success of a small range of products produced by Shen Marketing, Hoho Rights will now take the reins, appointing licensees across plush and publishing, among other categories. Fashion U.K. has already been appointed for girls’ apparel and accessories. The brand is supported by a website and a multi-platform app.
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