#Goals: LaurDIY to Make Crafting Chic

The new clothing line from Self Esteem will aim to integrate with the LaurDIY fashion crafting system from licensee Plaid Enterprises and will be featured on LaurDIY’s YouTube content.  The collection will bring fashion-forward items including baseball tees, cropped frill tops, v-necks, pocket tees, spaghetti-strap tanks, hoodies, t-shirt dresses and more to the crafting aisle and will be displayed alongside LaurDIY’s fashion crafting tools.

 “I know the extra time it takes to leave the craft store to go find cute, fashionable basics somewhere else,” says Lauren Riihimaki, founder, LaurDIY. “Why go from store to store when you can find everything under one roof? That’s the convenience idea that drives this partnership with Self Esteem, and the transformation of the usual boxy unisex t-shirt into a chicer blank canvas for crafty embellishment.”