Licensing agency on board to represent the painter in North America.

The Bob Ross Company has appointed licensing agency Firefly Brand Management as the exclusive North American licensing agent for the late painter and TV personality.

Firefly will now seek to find licensing partners in all key categories for Ross-branded images, as well as his likeness, paintings and iconic phrases.

“Bob Ross is certainly remembered for his paintings, but he was also highly recognized for his gentle demeanor, kind words, his great sense of humor and positive approach to life,” says Cynthia Modders, president, Firefly Brand Management. “A pop culture icon today, Bob Ross’ fans have an enduring love for the mellow enthusiasm he shared for his happy little trees, the freedom of the clouds and the nuggets of wisdom that rolled off his tongue, as effortlessly as the paint onto his canvas. Our licensing partners are sure to be excited about the vast opportunities that exist in bringing his works to the retail market. We are extremely excited and anxious to share his works with new and old fans everywhere.”

Known for his fast and easy “wet-on-wet” painting technique, Ross broadcast his tutorials via the TV program “The Joy of Painting.” Ross became known for his light humor and gentle demeanor, as well as his ability to complete a painting in 30 minutes.

Additionally, Netflix recently announced that the online streaming service would add Ross’ 1991 “Beauty is Everywhere” to its streaming lineup.