Firefly Brand Management has signed self-proclaimed “professional doodler” Todd Goldman, who’s known for his “David & Goliath” brand.

“We are so thrilled to be working with such a successful and talented artist,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “I have admired his work for over the past 20 years, and we are excited to take his doodles and whimsy characters to the next level. Todd’s sarcastic humor and charming artwork will guarantee to put a smile on everyone’s face, which is much needed in the crazy times and uncertain world we now live in. His art style is very recognizable, as he has found his own unique niche in a very overcrowded marketplace. Todd’s talent to spot trends and prolific ability to generate content has kept his art relevant and current for years to come.”

Firefly will seek key licensing partners in all categories for various retail distribution tiers.