Baby brand Etta Loves has announced that the work of artist Keith Haring will be featured on its science-based sensory collection for babies.
The collaboration brings Haring's art to a new generation, combining his prints with the science at the heart of Etta Loves. The Etta Loves x Keith Haring collection of baby essentials combines his art and Etta Loves resident NHS Orthoptist expertise, an expert in children's vision, who consults with the design team to ensure that every scale, pattern and color support babies' visual and cognitive development.
"The Haring Studio is excited to partner with innovative brand Etta Loves, bringing Haring's core message of Art is for everybody to a new generation," The Haring Foundation said in a statement. "Haring's iconic and bold artwork, with minimal use of lines make the perfect patterns for these sensory designs."
"Keith Haring famously said that, 'art is for everyone,' so to be able to introduce the radiant joy of his work to a new generation is an honor," says Jen Fuller, founder, Etta Loves. "This unique range truly does collide art with science in the most magical of ways, to support babies with their development while giving parents some well needed and very stylish calm in every day."
The range is available now through selected retailers nationwide and at ettaloves.com.