Erté Draws on Airlift for Upscale Extensions

Sevenarts New York, owners of the copyright and trademark of the “Father of Art Deco” Erté (Romain de Tirtoff), have granted access to Chicago, Ill.-based Airlift Ideas to several hundred designs for use in a global licensing program.

April 6, 2018

Erté Draws on Airlift for Upscale Extensions

Sevenarts New York, owners of the copyright and trademark of the “Father of Art Deco” Erté (Romain de Tirtoff), have granted access to Chicago, Ill.-based Airlift Ideas to several hundred designs for use in a global licensing program.

Spanning an eight-decade career, Erté’s work has influenced contemporary culture in numerous ways including covers of

Harper’s Bazaar

magazine, two fashion lines by Gucci, an advertising campaign for the Metropolitan Museum of Art and served as the inspiration for Saks Fifth Avenue’s 2014 holiday windows. The artist is perhaps most well-known for his elaborate costumes and stage sets for the opera and ballet or his fabrics, perfume bottles, furniture, fashion and accessories.

His art is also part of the permanent collection at New York’s Metropolitan Museum of Art, the Los Angeles Museum of Contemporary Art, the Smithsonian Institution and London’s Victoria & Albert Museum.

Airlift Ideas will bring the work of Erté to a variety of high-end products.

“The time

is right to bring the grandeur and beauty of Erté’s illustrative works to the fashion world,” says Shelley Rosen, president, Airlift Ideas. “We are seeking leaders in the luxury licensing sector to help make the artist’s visions a reality.”

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