The Very Hungry Caterpillar
The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered the deal.
“Eric Carle’s work inspires intellectual and creative growth for children,” says Brianna Blanton, brand manager, private label brands, Whole Foods Market. “We hope our shoppers enjoy seeing his artwork on our shelves as much as their little ones do.”
Beginning this month, Carle’s artwork and characters will be featured on the packaging of nine varieties of 365 Everyday Value children’s cereals, including three new products: Little Cubbies, Rainbow Morning O’s and Organic Honey & Nut Morning O’s.
“We are proud to partner with Whole Foods Market, a company that shares The World of Eric Carle’s commitment to the highest quality standards,” says Debra Joester, president, The Joester
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.