Company to represent lifestyle brand's licensing, website and social media in Brazil.

Entertainment One, owner of the teen brand So So Happy, has appointed global content creator, producer and distributor Endemol Shine Brasil to represent the property in the country.

So So Happy is a design-led lifestyle brand that features characters and inspirational sayings meant to reinforce a culture of kindness, thoughtfulness, compassion and community outreach.

Endemol Shine will represent So So Happy’s licensing, website and social media development in Brazil, which includes the recent launch of social networks (Facebook, Instagram, Twitter and Tumblr).

“We’re delighted that the partnership with Endemol Shine will help us bring So So Happy to Brazil,” says Ami Dieckman, head of international licensing, Entertainment One Licensing. “The brand is now well-established in the U.S., and as we look to expand into new markets, Endemol Shine’s expertise in building innovative consumer products programs and engaging audiences on social media, will ensure we can replicate this success.”

The brand’s entrance into region is part of eOne's wider expansion strategy for So So Happy.

"We have high hopes for the outcome of this partnership with eOne as So So Happy already has a strong international fan base,” says Fernanda Abreu, director, licensing and brand promotion, Endemol Shine Brazil.