The limited-edition line features select Emoji icons across denim and athleisure styles including tees, jeans, skirts and tracksuits. Additional design elements include embroidery, beading, Velcro tear strips and more.
“Miss Sixty is known for its innovative, energetic women’s fashions, and the Emoji brand is all about expression, so this was a very natural alliance,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “I think the collection really speaks for itself–it’s a perfect blend of fun and fashion.”
The Miss Sixty x Emoji collection is available now in Asia, Italy and the U.K. at Miss Sixty retail locations worldwide and online. Later this month, the collection will appear in a campaign on WeChat in China.