Global Merchandising Services taps Specsaves for a range of emoticon-themed glasses.
EUROPE–The Emoji brand has partnered with Specsavers to create a line of children’s glasses.
Global Merchandising Services brokered the deal.
The new collection will feature four different styles with unique, twist-and-turn Emojis, allowing children to match the Emojis to their mood.
The Specsavers’ Emoji-themed glasses will be available in the U.K., beginning Aug. 4.