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Emoji Sets Sights on Eyewear

Emoji Sets Sights on Eyewear
EUROPE–The Emoji brand has partnered with Specsavers to create a line of children’s glasses.

Global Merchandising Services taps Specsaves for a range of emoticon-themed glasses.

EUROPE–The Emoji brand has partnered with Specsavers to create a line of children’s glasses.

Global Merchandising Services brokered the deal.

The new collection will feature four different styles with unique, twist-and-turn Emojis, allowing children to match the Emojis to their mood.

The Specsavers’ Emoji-themed glasses will be available in the U.K., beginning Aug. 4.

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