Bravado has signed on to represent the emoticon brand, and its new trademark, in the U.K., Ireland and beyond.
"The acquisition of the ‘emojiville’ trademarks was a logical step for us to strengthen and extend our global brand strategy,” says Marco Huesges, chief executive officer, The Emoji Company. “Based on our various trademarks and IP´s we are proactively developing new brand concepts to address different target audiences and to support our global partners with fresh and powerful marketing concepts.”
Furthermore, The Emoji Company has tapped Bravado to serve as its exclusive licensing and merchandise partner in the U.K., Ireland, Denmark, Sweden, Norway and Finland.
Under the terms of the agreement, Bravado U.K. will work with the emoticon-based company to manage retail and licensing, online distribution, partnerships and collaborations for the brand.
“We are delighted to confirm this deal with Emoji Company and are very much looking forward to working with Marco Huesges
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