DRi Proves that Pets Rock

Owned by London-based photography and design partnership Takkoda, Pets Rock targets teens and young adults with product already on shelf in the fashion, gifting and home areas in the U.K. 2015 will see the addition of bags and gifting from BB Designs and apparel from Blues Clothing and Fashion UK.

Pets Rock was also recently featured on the cover of Kmart’s store magazine in Australia; gift bays of Pets Rock products are in place at Tower Records and Isetan in Japan; and a fully branded Pets Rock pop-up store has opened in Thailand.

Other retailers supporting the brand include Target and Urban Outfitters in the U.S.and Lane Crawford in Hong Kong.