Crayola to Launch New Crayon Color

Crayola has partnered with Oregon State University and Shepherd Color Company to introduce a new blue crayon color inspired by the discovery of a “new to the world” blue pigment–YInMn Blue–which was discovered in 2009 by chemist Mas Subramanian and his team at OSU.

April 6, 2018

Crayola to Launch New Crayon Color

Crayola has partnered with Oregon State University and Shepherd Color Company to introduce a new blue crayon color inspired by the discovery of a “new to the world” blue pigment–YInMn Blue–which was discovered in 2009 by chemist Mas Subramanian and his team at OSU.

The crayon company has also kicked off a name submission contest, which will run through June 2. The top five blue crayon color names will be released on July 1, 2017, at Crayola.com/NewColor.

Crayola will unveil the new fan-selected blue crayon color name this September and the new crayon, which will replace the retired Dandelion color, will begin appearing in Crayola products in late 2017 through early 2018.

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