While these programs are typically offered in-school, at camp or via birthday parties, the franchise-based company’s programming is now offered online to provide families learning opportunities while schools are closed across North America. As part of the program, children aged five to 12 can virtually interact with instructors who guide them as they use Crayola art materials.
“Our brand has always encouraged children to explore the colorful possibilities and with this online programming we’re now able to guide them through the journey, and help out parents at the same time,” says Warren Schorr, vice president, business development and global licensing, Crayola. “During this time of rapid change and uncertainty, parents and children can count on art as a creative and emotional outlet.”
Children will learn about the world around them in threeprograms, each offering various classes:
- World of Design: Provides children a chance to discover design careers from animation to architecture.
- Artist’s Passport: Highlights a global adventure to so kids can uncover world cultures.
- Wild World: Examines the art of animal conservation.
“We are thrilled to be able to continue offering our programming virtually during these challenging times, to help parents as they try to manage wearing many hats, including that of a teacher,” says Shafik Mina, president and chief operating officer, 2inspire, the parent company of Crayola Imagine Arts Academy. “Our art classes provide children with the perfect outlet to express themselves creatively during these unprecedented times, while also teaching them empathy for the world around them.”
In addition, Crayola has embarked on licensing deals to aid families during the COVID-19 pandemic,including a mask line with SchoolMaskPack.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.