Crayola Colors in Classroom Learning

Crayola has paired with Mad Science Group, an educational science enrichment company, to launch the Crayola Imagine Arts Academy.

License Global

February 14, 2019

Crayola Imagine Arts Academy offers art-infused afterschool enrichment programs to children ages 5 through 12. The program reinforces skills such as creativity, critical thinking, collaboration and communication.

All children enrolled in the program will receive art products from Crayola.

"At Crayola, we are all about giving kids innovative and relevant products that spark creative experiences," says Warren Schorr, vice president, business development and global licensing, Crayola. "Our collaboration with Mad Science focuses on art concepts and techniques to broaden the understanding of today's world, sharpen kids' creativity and critical-thinking skills as problem-solving tools and learn about different places and new cultures. We have always been committed to art-infused education and are thrilled that Crayola Imagine Arts Academy adds another valuable pillar in that mission."

Crayola Imagine Arts Academy began market testing in 2016 at 18 Mad Science locations. New franchises will roll

out in spring 2019.