The Musée du Louvre is partnering with global tech accessory brand Casetify, marking an industry first for the tech capsule and its creators. The Louvre x Casetify collection transports masterpieces exclusive from the Musée du Louvre’s collections, right into the hands of a new generation, through a special collaboration debuting on Feb. 23.
Inspired by the museum’s extraordinary impact and cultural influence, Casetify’s direction for the tech accessory collection leans into its often recognized “normcore” style, paying homage to celebrated classic art. The Louvre x Casetify collection debuts three stylized interpretations, featuring the subjects of Mona Lisa, Venus de Milo, Grande Odalisque and Liberty Leading the People on the brand’s Impact Cases. In the series, customers can choose from unique accessories designed after the museum masterpieces, in addition to customizable cases taking on the identity of a “museum ticket.” New to Casetify’s lineup, the collection also debuts the first collaborative water bottle, featuring the designs on a sustainable stainless steel canvas, retailing for $45-$49. The online global release will include an expansive collection of tech accessories supporting iPhone, AirPods, Grip Stands and wireless charging pads.
“As many know, Casetify launched in 2011 as an artist-driven platform, sourcing talent from all over the globe to create the most unique accessories for the latest tech,” says Wes Ng, chief executive officer and co-founder Casetify. “It’s a surreal ‘full circle’ moment to now collaborate with the most historical monument and permanent home to the greatest works of art that this world has ever seen. We hope this collaboration touches a new generation and sparks inspiration among the future creatives of the world.”
The waitlist for the Louvre x Casetify collection released Feb. 11, granting priority access to shop the collection on launch day. Starting Feb. 23, the entire lineup from the exclusive collaboration can be purchased on casetify.com/louvre, with products shipping to 180 countries, and accessed in-store at the Musée du Louvre pyramid and online at www.boutique.louvre.fr.