
SmileyWorld has paired with the French snack brand Brossard for a retail promotion.
Brossard packaging will include a special code that allows consumers to go online and play SmileyWorld games via Brossard’s website, with the chance to win exclusive Smiley prizes. Fans can also create personalized Smileys on the Brossard website and find collectible prizes in some products including Smiley masks and door tags.

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