Brand Liaison Solves Stephen Joseph Puzzles

Stephen Joseph, a children’s gift and accessory company, has partnered with Cardinal Industries for a variety of games and puzzles featuring the brand’s art and imagery.

April 6, 2018

Brand Liaison Solves Stephen Joseph Puzzles

Kids’ lifestyle brand grows merchandising lineup with multiple games.


The Brand Liaison, Stephen Joseph’s exclusive licensing agency, brokered the deal.

The new collection will include a selection of cardboard, wood and foam puzzles as well as playing card and memory card games.

“We have built a very strong brand in children’s products over the past 35 years,” says Alix Buckley, founder, Stephen Joseph. “We are proud to be able to expand our brand and product offerings through licensing, with best-in-class partners such as Cardinal. They share our vision and core values, focusing on details, producing the highest quality products and making customers happy.”

Cardinal will debut its new range of Stephen Joseph products at the Dallas Toy Preview, Sept. 27-29.

“We look forward to introducing the innovative games and puzzles featuring the fun and iconic style of Stephen Joseph,” says Bonnie Canner,

vice president, Cardinal Industries. “Each product in this new line will inspire play with its thoughtful design, bright colors and bold themes. There is great synergy in our companies and we look forward to designing wonderful product together.”

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