Brand Liaison to Rep Moon Shine Camo

NORTH AMERICA–Moon Shine has tapped The Brand Liaison to represent its camo-inspired prints and patterns for licensing.

April 6, 2018

Lifestyle Camo, Muddy Girl, Harvest Moon and more will be extended into a host of new licensing categories.

Under the terms of the agreement, The Brand Liaison will further develop Moon Shine’s brands (including Lifestyle Camo, Muddy Girl, Harvest Moon, Wildfire, Undertow and Toxic) into a variety of new categories.

“We have been very successful building the Lifestyle Camo and Muddy Girl licensing in our industry for several years and our library of proprietary patterns has grown extensively,” says Travis Mattern, president, Moon Shine. “But now, for the first time ever, we are offering entire collections of cutting edge prints to the licensing industry and we are very excited to have The Brand Liaison leading our licensing efforts.”

Moon Shine’s current licensing portfolio includes more than 200 licensees in categories spanning guns, bows, pepper spray, hunting accessories, lifestyle apparel, purses, hats, nail decals, jewelry, steering wheel covers and much more.

“Traditional

concealment camo featuring nature elements has been popular for many years. But Moon Shine took its Lifestyle Camo to a whole new level with the eye for detail and modern fashionable colors,” says Steven Heller, president, The Brand Liaison. “There is nothing like this on the market. We already have interest for some major programs.”