Licensing agency J&M Brands has signed on to represent Bob Ross in EMEA, excluding the U.K.
With millions of fans around the world and his popularity rising fast since the pandemic, The Bob Ross TV series is broadcasted on many platforms in Europe. His fan base is not just the original target audience from the ‘80s anymore, as Millennials seem to be following him on Instagram and Twitch TV in masses.
“Who doesn’t know Bob Ross,” says Monique Beck, co-owner, J&M Brands. “We are very excited to be working with Firefly on Bob Ross and with Bob Ross products such as inspirational booklets, t-shirts and hoodies, full suits, vinyl figures, fun games and many more selling out across the world, we have no doubt we can expand on the product range available in Europe and create some unique Bob Ross licensing opportunities.”
Product releases will be announced at a later date.
In other Bob Ross news, The Op released a Bob Ross version of “Monopoly” just last month.