‘Bluey’ Puts Pen to Paper on Crayola Partnership

The first products will be released later this year.

September 30, 2021

BBC Studios has agreed to a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs further expanding its global licensing portfolio for “Bluey.”

The first products to hit the shelves will be Giant Coloring Pages which will be available at Walmart in the U.S. in time for the holiday season.

“This is a pivotal moment for our beloved preschool brand “Bluey” as we bring iconic brands like Crayola to an expanding portfolio of licensees that broaden the world of “Bluey” at retail,” says Suzy Raia, senior vice president, consumer products and business development, BBC Studios Americas. “Crayola is a natural fit and extension of Bluey’s brand, promoting creativity and imaginative play for preschool children. I know children and their parents will be delighted to see these brands come together.”

In addition to the U.S., the licensing deal covers Canada, Australia and New Zealand as well as the U.K. where the range will be available in Jan. 2022.

“Crayola has

inspired artistic creativity in children for more than 100 years,” says Warren Schorr, vice president, business development and global licensing, Crayola. “Our partnership with BBC Studios for ‘Bluey’ coloring and activity products will showcase our mission. We know that parents’ value creative and imaginative play, which we can enable and enhance by offering the best products with the best partners.”