The first products to hit the shelves will be Giant Coloring Pages which will be available at Walmart in the U.S. in time for the holiday season.
“This is a pivotal moment for our beloved preschool brand “Bluey” as we bring iconic brands like Crayola to an expanding portfolio of licensees that broaden the world of “Bluey” at retail,” says Suzy Raia, senior vice president, consumer products and business development, BBC Studios Americas. “Crayola is a natural fit and extension of Bluey’s brand, promoting creativity and imaginative play for preschool children. I know children and their parents will be delighted to see these brands come together.”
In addition to the U.S., the licensing deal covers Canada, Australia and New Zealand as well as the U.K. where the range will be available in Jan. 2022.
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