Bloom Signs U.K. Deals for Tokidoki

London-based licensing agency has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.

April 6, 2018

Bloom Signs U.K. Deals for Tokidoki

London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.

SLG will launch a range of color cosmetics inspired by the brand in September. The line will be aimed at teen girls and include lip gloss, nail polish, nail files and cosmetic accessories.

"We are delighted to have secured a license with Tokidoki," says Lucy Braithwaite, licensing manager, SLG. "Tokidoki is particularly rich in creativity, and the development has been an exciting and fulfilling process for both parties. We have no doubt that consumers will absolutely love the end result."

In a separate deal, NJ Screenprints will launch a range of fashion apparel, also aimed at teen girls. The line will include t-shirts and sweatshirts and will launch at New Look, Primark and ASOS in the next few months with other fashion retailers set to be added later in year.

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