BLE: Rachael Hale Plans New Designs

The new designs include “Doodle” and “Girls Squad,” which both teamed Hale’s animal imagery with slogans, motifs and more. The third design, “Intricate,” focused on florals and embroidery techniques. The new artwork will aim to drive the brand further in the apparel market as well as other categories.

Launched in 1995, Hale is known for more than 2,5000 distinctive photographs that feature animals. Start Licensing took on Hale for licensing

earlier this year.