Among the new partners for the British brand are:
1973 for greetings cards and postcards;
Churchilll China for fine china gifts including mugs and christening sets;
Orchard Books for picture books and activity books;
Quadrille for a craft book aimed at parents, set to hit shelves in June;
Talking Tables for a party range;
Blueprint for stationery and children’s bags;
Elite for melamine dinner sets, tins and a children’s toy tea set.
Belle & Boo still produces art prints, girls’ apparel and homewares in-house.
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