Global brand extension agency Beanstalk has signed on to represent international pop artist Romero Britto.

Capturing Britto’s visual style and universal themes of love, happiness and hope, Beanstalk will strategically extend the brand in North America and Europe and will also work with existing licensees to develop and launch additional branded products.

Britto uses vibrant colors and bold patterns in his works as a visual language of hope and happiness, reflecting his optimistic faith in the world around him. Britto’s art is in galleries, museums and retailers across five continents in more than 100 countries.

“My mission is to share happiness and hope with everyone around the world, and my vision is to make art accessible to everyone,” says Britto. “By translating my aesthetic to additional consumer products, more people will be able to experience the joy for life that I strive to express in my creations.”  

To extend Britto’s reach, Beanstalk will seek best-in-class partners across a variety of categories including apparel and accessories, home furnishings and décor, housewares, toys and games, consumer electronics accessories, and stationery, among others. Beanstalk will also explore co-branded partnerships and retailer exclusives for Britto.

“Romero Britto’s works are bold and vibrant, and his unique fusion of Cubism and pop art exudes feelings of optimism, happiness, and hope,” said Allison Ames, president, Beanstalk. “We are honored to be working with him and look forward to finding wonderful partners that will properly and artfully translate Britto’s iconic style to beautiful and happy products around the world.”