JELC, global licensing agent for the Bamforth Vintage collection, has tapped Evans Lichfield to create a range of cushions illustrated with images from the classic seaside postcard brand.

Evans Lichfield’s initial line will feature six Bamforth scatter cushions illustrated with some of the most popular seaside images and captions from the Bamforth Vintage Collection.

The line will be available at independent gift retailers in hotels and seaside shops in time for the summer holiday season and will expand to other retailers thereafter.

“The wit, nostalgia, charm and visual impact of the Bamforth imagery make it an ideal choice for a range of cushions that are attractive, comfortable and, of course, great fun,” says Carol and Keith Evans, directors and co-founders, Evans Lichfield.