Artistory, Dunhuang Announce Global Licensing Deal

The deal aims to celebrate the herniate of Dunhuang.

September 2, 2021

Dunhuang Culture & Tourism Group (DCTG) and Artistory have announced an exclusive partnership that will allow both parties to work together to establish a licensing program for key markets across the globe, including North America, EMEA and Asia.

“Artistory is delighted to partner with Dunhuang Culture & Tourism Group,” says Yizan He, founder, managing director, Artistory. “We look forward to enabling global retailers and consumer brands to engage shoppers more effectively with art and cultural IP and storytelling.”

Based upon the city of Dunhuang’s cultural and tourist resources, DCTG holds the exclusive operation rights to the city’s cultural heritage sites along the historical Silk Road. Near the Gobi Desert and north of the Mingsha Sand Dunes, Dunhuang was an essential resting point for travelers passing between East and West 1,000 years ago.

Through the partnership, Dunhuang and Artistory’s global creative team will collaboratively develop original design assets under annually refreshed

themes such as “Voyage of Discovery” and “The Rhythm of Dunhuang.” Together, Dunhuang and Artistory will create a full spectrum of IP design assets such as illustrations, prints and patterns, badges, icons, color palettes with narratives for licensees to use via merchandising, content marketing, online and offline retailing and immersive experiences.

“Dunhuang culture is so profound that it requires our lifelong time to research and pass it on to our future generations,” says Sun Xiaoqiang, chairman, Dunhuang Culture & Tourism Group. “The Group, together with Artistory, will bring refreshed narratives of Dunhuang culture to a broader range of industries, blooming more brilliant light.”