Artistory Announces National Gallery Partnership

The partnership, spanning multiple years, will see Artistory work closely with the National Gallery and expand its licensing program globally, excluding China.

License Global

July 2, 2021

Artistory and The National Gallery, home to more than 2,600 paintings, have teamed for a multi-year partnership.

“We are very excited about working with Artistory to further grow our licensing program,” says Judith Mather, buying and brand licensing director, The National Gallery.

For Artistory’s annual art and cultural themes and original design assets, inspiration will derive from masterpieces by artists such as Leonardo da Vinci, Raphael, Michelangelo, Cézanne, Gentileschi and Van Gogh.

The art movements represented in the gallery are various, from Renaissance to impressionism, rococo and romanticism. There is a wealth of stories to share with licensees, to create a range of product collections.

“We are thrilled to be working with Judith and her team and to finally be able to meet in person after so many months of communicating virtually,” says Natasha Dyson, co-founder and licensing director, Artistory. “Adding the National Gallery’s image collection to our portfolio of IP has given us

access to many of the world’s most sought after and iconic masterpieces. Our creative team have been busy working on our themes, design assets, including illustrations, patterns and prints, ready for launch in July. We can’t wait to see these design applied to products.”