The Art of Shaving Sharpens its Retail Mix

The Art of Shaving and Gillette have teamed up to create a line of razors and shaving accessories that fuse Gillette’s technology with the Art of Shaving’s design. The new Fusion Chrome Collection consists of two razors—one manual and one automatic—along with a shaving stand and brush. The deal marks the first time that Gillette has co-branded its razors. The collection, which will debut in October at the Art of Shaving stores and via the Web site, will also be offered in high-end department stores, specialty stores, and resorts. Suggested retails will be $150 for the powered razor; $125 for the manual; $75 for the shaving brush; and $100 for the stand.