Art Ask Agency has brokered a new deal on behalf of The Frida Kahlo Corporation with worldwide legwear and beachwear retailer Calzedonia.
Frida Kahlo fans can purchase products from Calzedonia’s website when it launches in March. The Frida Kahlo range will include seven pairs of socks and four pairs of embellished tights/panties. The launch will be supported by Calzedonia’s marketing communications as well as store fronts across the world.
“We are extremely proud and honored to be partnering with the amazing team at Calzedonia for this licensed product collection,” says Maria Strid, owner, Art Ask Agency. “Can’t wait for the launch!”
“Kahlo's signature style, from long circle skirts to embroidered blouses and intricate floral compositions in her hair, is rich with aesthetic imagery and has allowed the artist to resonate with audiences even in the 21st century, becoming the focus of international fashion and inspiring the collections of haute couturiers and the fashion world in general, from runways to streetwear trends,” says Calzedonia. “Socks, entirely on-trend today and stars of countless cool outfits in recent months (loungewear and otherwise), come alive with fun, bright prints in true ‘Rebel’ style.”