The emoticon brand will be featured across high-end urban inspired apparel once again.
The co-branded collection will include streetwear-inspired hats, sweaters, tees, beanies and phone accessories. The partnership will also last until 2020.
“Alexandre has perfectly understood this opportunity. The menswear business requires consistency in the storytelling and collection structure, rather than always running after the latest promotional fad,” says Nicolas Loufrani, chief executive officer, Smiley. “Because of our common values and belief in positive thinking and seeing the light side of life, we have co-created this unique new brand that is co-owned by Smiley and Ami Paris and here to be built thinking about the long term.”
This exclusive range is now available in Ami Paris' landmark store in Paris, specialty independent boutiques and online at AmiParis.com.
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