The Metropolitan Museum of Art (The Met), has expanded its partnership with global brand extension licensing agency Beanstalk to bring the Museum’s collection and educational content to Europe, the Middle East and Africa.
“When we set out to partner with an agency, we looked for people who were passionate about The Met’s mission and have the vision, creativity and the expertise to develop and manage a strategically crafted licensing program that expands and extends many of the emotions and experiences visitors have at any one of The Met’s physical locations,” says Lisa Silverman Meyers, head, licensing and partnerships, The Metropolitan Museum of Art. “We have been working closely with Beanstalk in the U.S. and Japan and want to continue the momentum built to expand into EMEA with them,”
In July 2020, Beanstalk was appointed as The Met’s licensing agency for the U.S. and Japan and will now serve as The Met’s exclusive licensing agency for the U.K., Europe, Middle East and Africa. The approach for the Met’s licensing program in the additional territories will reflect the successful North American strategy of inviting consumers to experience the brand through premium products. Beautifully designed brand extensions will include categories such as fashion apparel and accessories, home furnishings and decor, as well as stationery and gifting.
“We are truly honored to expand our partnership with The Metropolitan Museum of Art to serve as its licensing agency beyond the U.S. and Japan,” says Allison Ames, president and chief executive officer, Beanstalk. “The Met is a beloved global iconic institution, and we look forward to extending its cultural assets to consumers in the U.K., Europe, Middle East and Africa. In the spirit of The Met’s mission to bring life to art, art to lives, we will engage like-minded partners whose products will inspire consumers at new touchpoints through this beautiful and elevated licensing program.”