HanesBrands Announces Long-Term Partnership with the University of Southern California

Global apparel manufacturer will expand USC’s retail footprint and create enhanced retail presentations with new 10-year agreement.
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June 23, 2022

Model wearing a USC sweatshirt.
Model wearing a USC sweatshirt.HanesBrands


(HBI), supplier of collegiate fan apparel, has announced a new primary apparel partnership with the University of Southern California (USC).

The 10-year agreement gives HBI exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that will expand the University’s retail footprint. 

The agreement is in addition to USC’s existing relationship with Nike, which is the official outfitter of the 21 varsity Trojan sports and provider of fan merchandise. 

HBI, which owns the Champion and Hanes brands, as well as the eco-forward Alternative Apparel brand, will design, manufacture and distribute an expansive collection of men’s, women’s, unisex, youth, infant and toddler fan apparel. HBI will create special activations and enhanced retail presentations beginning in January 2023. 

“USC has a proud heritage, and we’re thrilled to support the school in supplying fan apparel that consumers will love,” says John Fryer, president, licensed

sports apparel, HanesBrands. “Our iconic brands and unmatched products resonate with consumers around the world and will help enhance fan engagement for USC.” 

USC joins the

University of Texas


The Ohio State University

, University of North Carolina, University of Georgia, Villanova, University of South Carolina and

University of Cincinnati

as primary apparel partners with HBI. 

“We are excited to enter into a long-term partnership with HanesBrands,” says Matt Curran, director, trademarks and licensing, USC. “Their collection of iconic brands, retail success and commitment to sustainability and responsible sourcing makes them a great fit for USC. We’re confident in HanesBrands’ ability to service our growing market of fans, alumni, and students with quality apparel offerings.” 

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