Art Ask Agency has announced a new collaboration with U.K. licensee Infinity Brands for a range of Frida Kahlo food and gift items in the U.K. and the EU.
The plans are for various food and beverage gifting products such as biscuits and cookies, chocolates, tea, hot chocolate and confectionery married with complementary gift items appealing to the wide segment of Frida Kahlo fans and consumers.
"We are really excited to have acquired the license to develop Frida Kahlo food and beverage gift products for launch next year,” says Darren Rickless, managing director, Infinity Brands. “Frida's iconic image and work offers us real opportunities to engage with both new and existing retail customers to offer products which will resonate with the huge number of consumers already in love with this brand. "
Designs and product proposals for the Frida Kahlo-themed items are in the process of being finalized and will be available in spring/summer 2022.
“I’m very pleased to see the Frida Kahlo brand enter into this new category in the U.K.,” says Maria Strid, owner, Art Ask Agency. “I can’t wait to try these delicious products that can be enjoyed with the whole family.”